Kate Bradshaw

Kate’s career to date has been within the broadcast industry, and digital media in particular. She now runs her own coaching and digital marketing business. She was formerly VP of Digital Strategy for the International division of Scripps Networks Interactive. Her role spans revenue generation, product development and content. She was formerly Deputy MD at ITV.com, and a senior editor at the BBC.

Kate has been professionally involved in coaching since 2011, following a revelatory coaching experience that enabled her to identify her skills, passions and values, resulting in a professional and personal life change.

The purpose of Kate’s coaching is to grow her client’s in-built potential to learn, develop and find new ways to approach professional and personal challenges.

She seeks to help her clients to achieve viable, relevant and personally significant outcomes for lasting change. For Kate, coaching is a development opportunity to learn about yourself and how you relate to others; and through greater self-awareness find new, more effective ways of living and working.

Her clients come from a variety of backgrounds including the media, public and corporate sectors, and she works with individuals. Outcomes include building more effective relationships, increasing resilience and turning around teams in today’s fast-paced workplace. Her coaching works well with clients who are in transition, facing new challenges, looking for ways to embrace more responsibility at work and develop their presence; with entrepreneurs and individuals seeking new direction and purpose.

Her strength as a coach lies in her warmth and calmness of approach, and her ability to listen with an attention that let clients explore their stories at a pace that suits them. She uses several psychological and philosophical approaches, inviting her client to focus on observation not analysis; on emotion and reflection, seeking different perspectives to find new ways forward. Kate places her client at the heart of her practice, and aims to co-create coaching sessions for raising client awareness, helping her client identify choices, supporting experimentation, and establishing clear decisions to help her client move forward with commitment.

Kate has completed the i-coach Academy Certificate in Coaching Practice that holds the European Mentoring and Coaching Quality Award at Senior Practitioner level. Kate is a member of the EMCC and subscribes to their code of ethics as well as receiving regular supervision for her practice. She is on the board of Women in Cable and Telecommunications, a US and UK network developing the careers of women in media.


“Kate’s coaching has challenged my thinking hugely but without leaving me feeling threatened or defensive. I am able to work more effectively with colleagues even under intense pressure and I’ve now landed the COO role I always wanted.”

“I had the great pleasure of working with Kate during a challenging time in my career and it is only thanks to her patience, questioning and understanding that I’ve found greater self awareness, confidence and true happiness in the workplace and in life. Her ability to cut through the noise and get to the route of an issue is incredible and her narration/analysis of my life map was so incredibly accurate and mind opening. Kate really has helped me to uncover/discover who I am and importantly who I want to be! I would HIGHLY recommend Kate as a coach to anyone as this is truly her gift! I really treasure the time I had with Kate as she helped me to realise my full potential.”

Financial Director, News Media Company

“Being coached by Kate has been great. Her understanding nature and empathy was key to facilitating honest and open conversations around the career and life decisions I faced. Kate was able to challenge my outlook on business problems, equipping me with a greater self awareness and assertiveness to look at these through a different lens.”

Digital Marketer, Unilever